American Cancer Society, which depends on donations from the public to carry out its educational and service programs. The company installed a Siebel eBusiness CRM application to better target members of its donor base to include planned giving. Terry Music, National Vice President for Information Delivery, notes, “Our donor base contains many individuals who, through their wills or other financial instruments, are able to make substantial gifts to our cancer fighting efforts. With our CRM system, we are able to target them as a contained group within our fundraising efforts.”