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Wipro Limited (SWOT Analysis) - March 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Wipro Limited

Wipro Limited (Wipro or "the company") is a global information technology (IT) services company. The company provides a range of IT services, software solutions, IT consulting, business process outsourcing (BPO) services and research and development (R&D) services in the areas of hardware and software. The company primarily operates in the US and India. It is headquartered in Karnataka, India and employed approximately 130,000 people as of March 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Comprehensive products and services portfolio
  • Significant presence in the consumer products and lighting industry
  • Robust alliance network

Weaknesses

  • Overdependence on clients located in the US and Europe
  • Lower margins as compared to peers

External

Opportunities

  • Positive outlook for cloud computing market
  • Growing enterprise mobility market

Threats

  • Intense competition
  • Exchange rate fluctuations
  • Weak global economic outlook
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