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Reliance Industries Limited (SWOT Analysis) - April 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Reliance Industries Limited

Reliance Industries Limited (RIL or the company), India's largest private sector company, is engaged in the production of textiles, synthetic fibers, fiber intermediates, petrochemicals, and oil and gas and refining. The company operates in more than 100 countries around the world. It is headquartered in Mumbai, India and employed 23,166 people as on March 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Leading market position
  • Operational efficiency in refining
  • Shale gas joint ventures
  • Increasing presence of Reliance Retail

Weaknesses

  • Declining production from major exploratory blocks

External

Opportunities

  • Implementation of large polyester projects
  • Development of KG-D6
  • Agreements to enhance operations
  • Partnership with BP

Threats

  • Increasing domestic competition
  • Rising operating costs
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