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Oracle Corporation (SWOT Analysis) - July 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Oracle Corporation

Oracle Corporation (Oracle or "the company") is a provider of enterprise software, computer hardware products and services. The company operates in more than 145 countries across the world. Oracle is headquartered in Redwood Shores, California and employed 115,000 people as of May 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Leading market position
  • Diversified geographic presence and customer base
  • Strong margins and cash position

Weaknesses

  • Struggling hardware systems business

External

Opportunities

  • Expansion of communications offerings through strategic acquisitions
  • Emerging markets to drive IT spending
  • Increased adoption of cloud computing services
  • Positive outlook for enterprise software market

Threats

  • Open source Big Data solutions could threaten Oracle’s database business
  • Civil lawsuit with HP
  • Intense competition
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