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Alexander & Baldwin, Inc. (SWOT Analysis) - May 2011

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Alexander & Baldwin, Inc. Company Overview 

Alexander & Baldwin (A&B or “the company”) is a diversified company engaged in ocean transportation and logistics, real estate, and agribusiness. The company primarily operates in the US. It is headquartered in Honolulu, Hawaii, and employs about 2,160 people on a full-time basis.


Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified business portfolio
  • Revision of the company’s property portfolio results in higher returns

Weaknesses

  • Declining margins
  • Legal proceedings affect the company’s business

External

Opportunities

  • Focus on energy generation
  • Expansion of logistics services in China
  • High price of sugar

Threats

  • Weak performance of HC&S affects the entire company
  • Recessionary climate
  • Adverse weather conditions
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