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AGCO Corporation (SWOT Analysis) - September 2011

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

AGCO Corporation Company Overview 

AGCO Corporation (AGCO) is a global manufacturer and distributor of agricultural equipment and related replacement Parts. The Company offers a range of tractors, combine harvesters, self-propelled sprayers, forage and tillage equipment, implements and hay tools. It operates in the US, Europe, Africa, Asia and South America. It is headquartered in Duluth, Georgia and employs about 14,311 people.


Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong brand portfolio and market position
  • Extensive distribution network
  • Diversified geographic presence.

Weaknesses

  • Legal proceedings
  • Poor performance in key geographical segments.

External

Opportunities

  • Expansion in China
  • Growth through acquisitions
  • Growing agricultural equipment market.

Threats

  • Intense competition
  • Stringent environment regulations
  • Foreign currency risk.
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