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Adobe Systems Incorporated (SWOT Analysis) - August 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Adobe Systems Incorporated

Adobe Systems Incorporated (Adobe or "the company") provides business and mobile software and services focused on digital media. The company licenses its technology to hardware manufacturers, software developers and service providers. The company operates in the Americas, Europe, Middle East and Africa (EMEA) and Asia. It is headquartered in San Jose, California and employed 11,144 people as on November 30, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified global presence
  • Revenues and profits reflect an increasing trend

Weaknesses

  • Overdependence on Ingram Micro

External

Opportunities

  • Robust outlook for cloud computing
  • Growth through acquisitions

Threats

  • Intense competition
  • Software piracy could impact competitive position
  • Exchange rate fluctuations could weaken operations and financial condition
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