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Abercrombie & Fitch Co. (SWOT Analysis) - March 2011

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Abercrombie & Fitch Co. Overview

 

Abercrombie & Fitch (A&F) is a specialty retailer selling sportswear apparel, personal care products and accessories. A&F operates in North America, Europe and Asia. The company is headquartered in New Albany, Ohio and employs about 19,000 people.


Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong brand portfolio
  • Strong presence in the e-commerce business

Weaknesses

  • Weak operating margin compared to its key competitor
  • Declining comparable store sales

External

Opportunities

  • Expanding international presence
  • Online retail sales in the US are expected to grow
  • Increasing demand for men’s clothing and accessories.

Threats

  • Economic recession in the US would dampen sales
  • Increased minimum wages in the US would impact profitability
  • Dependence on independent third party manufacturers.
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