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ABB, Ltd. (SWOT Analysis) - September 2011

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

ABB, Ltd. Company Overview

 

ABB, Ltd. (ABB) is one of the leading providers of power and automation technologies. The company offers products, systems, solutions and services to improve power grid reliability, increase industrial productivity and enhance energy efficiency. ABB serves electric, gas and water utilities, as well as industrial and commercial customers. The company operates in Europe, Asia, the Americas, and the Middle East and Africa. It is headquartered in Zurich, Switzerland and employs about 116,500 people.


Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong market position and brand strength
  • Diversified revenue stream
  • Strong research and development (R&D) capability

Weaknesses

  • Contingent payment obligations
  • Sluggish performance of the two largest business divisions

External

Opportunities

  • Increasing demand for electricity
  • New contracts and orders
  • Acquisitions to strengthen existing businesses

Threats

  • Environment regulations
  • Intense competition
  • Increased information technology (IT) security threats
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