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Yahoo! Inc. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Yahoo! Inc.

Yahoo! (Yahoo) is an internet and media communications company, offering internet services such as search and email. The company provides a range of services to individuals, including search, yellow pages, shopping, information, entertainment and communication. Its major websites include Yahoo! Mail, Yahoo! Jobs, Yahoo! Search, Yahoo! Answers, Yahoo! Videos and Flickr, among others. The company provides services in more than 30 languages and in more than 30 countries, regions, and territories. It primarily operates in the US, where it is headquartered in Sunnyvale, California and employs 13,600 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Contribution from fee based revenues source


  • Lack of innovative products resulting in fading brand image
  • Stagnation in international growth



  • Growing mobile advertising market
  • Steady growth of internet domain names


  • Intense competition
  • New technologies
  • Intellectual property infringement
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