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Wipro Limited (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Wipro Limited

Wipro is a global IT services company. The company provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development and maintenance, and research and development services to corporations. The company mainly operates in the US. It is headquartered in Karnataka, India and employs approximately 1,00,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Quality standards
  • Strong financial performance
  • Diversified operations
  • Broad range of Research and Development services

Weaknesses

  • Higher attrition
  • Dependence on mature markets

External

Opportunities

  • Strategic alliances
  • New global development centers
  • Growing consumer care market

Threats

  • Changing laws, regulations and standards
  • Immigration restrictions
  • Exchange rate fluctuations
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