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Walt Disney (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Walt Disney 

Walt Disney is one of the world's leading producers and providers of entertainment and information. It owns media networks as well as parks and resorts. The company also makes movies and markets consumer products. Walt Disney operates in North America, Europe, Asia Pacific and Latin America. It has strong portfolio of brands in entertainment business. Strong brand image helps the company attract consumers to its entertainment products. The company also has the option to leverage its strong brand image to enter new businesses. Intense competition, however, could lead to pricing pressures, which may negatively impact the company's margins.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Broad product portfolio
  • Strong brand image
  • Strong cable and satellite networks


  • Weak performance of studio entertainment
  • Negative opinion for Hong Kong Disneyland resort



  • International markets
  • Expansion of cruise business
  • New attractions


  • Intense competition
  • Piracy
  • Regulatory risks
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