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Time Warner (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Time Warner 

Time Warner is a leading global media and entertainment company with businesses in filmed entertainment, interactive services, television networks, cable systems and publishing. The company owns various brands with widespread recall such as CNN, HBO, AOL, Warner Bros and Cartoon Network. Strong market position improves the company’s market share and revenue growth. However, intense competition would hamper the market share of the company.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong market position
  • Robust performance of cable division
  • Strong programming content

Weaknesses

  • Declining revenue from AOL
  • Declining revenue from certain geographic segments

External

Opportunities

  • Improving presence in Internet advertising and social networking
  • Growing interactive advertising market
  • Growth of HDTV market
  • Increasing broadcasting market

Threats

  • Intense competition
  • Video piracy
  • Economic slowdown in the US
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