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Textron Inc. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Textron Inc.

Textron is a global multi-industry group engaged mainly in the aircraft, industrial and finance businesses. The company's major products include aircraft and related systems, industrial components and systems, and lending and financial services. The company has its presence in about 34 countries. It is headquartered in Providence, Rhode Island and employs about 44,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong inorganic growth
  • Strong financial position
  • Diversified product portfolio

Weaknesses

  • Weak performance in Canada, Middle East and Africa regions

External

Opportunities

  • Rising defense spending in the US
  • Growth in global aerospace and defense market
  • Strong order backlog
  • Growth in aftermarket business

Threats

  • Increasing raw material prices
  • Environmental regulations
  • Intense competition
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