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Sunoco (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Sunoco 

Sunoco primarily operates as a petroleum refiner and marketer. It is also engaged in manufacturing chemicals and holds interests in logistics and coke making businesses. The company has a broad portfolio of services which enhances its market share. Intense competition, however, threatens to erode the market share of the company.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Broad portfolio of products and services
  • Strong operations in the US
  • Steady revenue growth

Weaknesses

  • Lack of scale
  • Litigations

External

Opportunities

  • Growing chemical market
  • Strategic initiatives
  • Environmental efficiency programs

Threats

  • Intense competition
  • Dependence on third-party suppliers
  • Operational risks
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