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State Bank of India (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

State Bank of India

State Bank of India (SBI) is the leading commercial bank in India, offering services such as retail banking, commercial banking, international banking and treasury operations. The bank is an integral part of State Bank Group, which includes seven other banks and offers additional services such as mutual funds and insurance. The bank primarily operates in India. It is headquartered in Mumbai, India and employs about 179,205 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong domestic market position sustaining reach and customer confidence
  • Strong capital position helping pursue growth initiatives
  • SBS merger further hastens SBI and its associate banks merger and helping defend its leadership position


  • Reduction in the asset quality increasing non performing asset’s ratio
  • Susceptible to political interventions



  • SBI could be the highest beneficiary from the increasing adoption of E-transactions
  • Investments in information technology will decrease transaction costs of SBI
  • New business initiative will expand the market share and increase the revenues
  • Growth in general insurance industry will help increasing the market share


  • Opening of Indian banking sector in 2009 will cause intense competition
  • Global economic slow down could reduce demand for banking services in India
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