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Societe Generale (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Societe Generale

Société Générale is one of Europe's leading financial services groups. The group is engaged in the provision of a range of financial services including retail banking, investment management and investment banking services. It is headquartered in Paris, France and employs about 163,082 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Leadership in European financial services market
  • Increasing profitability of online banking and financial services offerings complements its branch banking strength
  • Improving cost management


  • Exposure to Madoff and Lehman Brothers weaken wealth management business
  • Exposure to rapidly slowing eastern European economies increasing credit risk
  • Weak risk management led to billions of losses in trading



  • Acquisitions and organic growth initiatives expected to sustain revenue and profit growth momentum
  • New product and service initiatives likely to improve margins
  • Buoyant asset management market likely to drive growth further


  • Consolidation in the financial services industry to intensify competition further
  • Credit markets have been volatile since the unfolding of subprime crisis leading higher refinance cost
  • Weak outlook for France Economy means lower business opportunities
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