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Public Service Enterprise Group Incorporated (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Public Service Enterprise Group Incorporated

Public Service Enterprise Group (PSEG) is an energy and energy related services provider. It primarily operates in the Northeastern and Mid Atlantic US. It is headquartered in Newark, New Jersey and employs about 10,500 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong power generation portfolio
  • Leading market position
  • Diversified customer mix

Weaknesses

  • Disallowance of tax benefits by IRS
  • Dependence on subsidiaries to meet financial obligations

External

Opportunities

  • Investments in energy infrastructure and efficiency initiatives
  • Generation of electricity using renewable sources
  • Strategic initiatives to focus on core operations

Threats

  • Consolidation in the North American electricity utility industry
  • Environmental regulations
  • Changes in energy deregulation policies
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