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Prudential Financial (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Prudential Financial 

Prudential and its subsidiaries provide insurance, investment management and other financial products and services to both retail and institutional customers. It offers life insurance, annuities, mutual funds, pension and retirement related investments, and asset management services. In addition, the company also provides security brokerage services, real estate brokerage and relocation services. Leveraging its strong market position, the company enjoys a competitive advantage. However, regulations on contingent commission, Sarbanes Oxley costs and consolidation in the industry could put pressures on its profitability.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Leading financial services company
  • Complementary yet diversified businesses
  • Multi-network distribution
  • Financial strength rating


  • High combined ratio
  • Exposure to subprime mortgage
  • Litigations



  • Expansion into India
  • Increasing demand for pension and retirement products
  • Growing US life insurance and pension market
  • Opportunities in Mexico


  • Regulations on contingent commission
  • Sarbanes Oxley compliance costs
  • Volatility in financial markets
  • Consolidation in financial services industry
  • Mounting insurance frauds
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