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Nokia corp (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Nokia corp

Nokia Corporation (Nokia) is a leading provider of mobile devices, telecom equipments, and mobile content services. The company’s offerings include basic and high end mobile devices, telecom network equipment and related services, and software and services consumers markets. It provides network equipment and related through a joint venture with Siemens, Nokia Siemens Networks. Its other major subsidiaries include NAVTEQ, a provider of digital map information and related location based content and services, and Symbian, the developer and licenser of Symbian open source operating system for mobile devices. The company primarily operates in Asia and Europe. It is headquartered in Finland and employs about 126,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong brand image
  • Leading market position
  • Increasing presence in growth markets

Weaknesses

  • Weak high end product portfolio
  • Weak presence in the US

External

Opportunities

  • Expansion into content services
  • Strategic acquisitions

Threats

  • Economic slowdown affecting spending
  • Intense competition
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