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Nippon Telegraph & Telephone (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Nippon Telegraph & Telephone

Nippon Telegraph and Telephone Corporation (NTT) is a holding company, whose subsidiaries provide fixed-line telephony, mobile telephony, broadband data communications and related products and services. The company primarily operates in Japan. It is headquartered in Tokyo, Japan and employs about 193,831 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong market position
  • Diversified product portfolio
  • Strategic partnerships

Weaknesses

  • Declining revenues
  • Falling ARPU
  • Market concentration

External

Opportunities

  • Next generation network
  • Fixed-mobile convergence

Threats

  • Increasing competition
  • Limited amount of spectrum available
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