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Mitsui & Co. Ltd. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Mitsui & Co. Ltd.

Mitsui & Co., Ltd (Mitsui) is a Japanese trading company. The company as a principal or an agent is engaged in the sale, distribution, purchase, marketing, supply of a range of products and services. These products and services include iron and steel, non-ferrous metals, machinery, electronics, chemicals, energy-related commodities and products, food products, textiles, general merchandise and real estate. The company is headquartered in Tokyo, Japan and employs about 42,621 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diverse product portfolio
  • Strong financial performance
  • Employee productivity

Weaknesses

  • High debt burden

External

Opportunities

  • Alliances and joint ventures
  • Infrastructure projects

Threats

  • Economic slowdown
  • Exchange rate fluctuations
  • Intense competition
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