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Medtronic Inc. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Medtronic Inc.

Medtronic is a medical technology company engaged in manufacturing a range of medical devices and therapies. The company operates its business through seven segments that include cardiac rhythm disease management; spinal; cardiovascular; neuromodulation; diabetes; surgical technologies; and physio-control; and has operations in more than 120 countries. Medtronic is headquartered in Minneapolis, Minnesota and employed about 40,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diverse product portfolio insulating concentration risks
  • Strong market position
  • Tighter cost controls driving net profit growth

Weaknesses

  • Product recalls tarnishing brand image

External

Opportunities

  • Strategic acquisitions boosting growth prospects
  • New product launches and approvals
  • Growing incidence of cardiovascular disease

Threats

  • FDA warning against AneuRx stent graft system
  • Industry consolidation intensifying competition
  • Reduction in reimbursement levels affecting revenue and profit growth
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