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Liberty Mutual Insurance Group (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Liberty Mutual Insurance Group 

Liberty Mutual Group of entities is a diversified global insurer The group offers wide range of products and services including private passenger automobile, homeowners, workers compensation, commercial multiple peril/fire, commercial automobile, general liability, global specialty products, group disability and surety. Liberty Mutual is the sixth largest property and casualty insurer in the US based on 2007 direct written premium. Slow down in the US economy may effect the company’s top line.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong market position in property and casualty insurance
  • Well diversified business by geographies and lines of business.
  • Past financial performance building stakeholder credence and confidence to tread further
  • Strong distribution channels enabling better customer reach


  • Poor employee engagement resulting in lower productivity
  • Lack of scale



  • Acquisition of Safeco Corporation
  • Expansion into emerging Asian markets
  • Growth in property and casualty insurance


  • Decline in non-life premiums
  • Insurance frauds to impact claims management
  • Terrorism Coverage
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