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KPMG International (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

KPMG International SWOT Analysis

KPMG International (KPMG) is a global network of professional services firm providing audit, advisory, and tax services. The company primarily operates in Europe, Middle East, and Africa (EMEA). It is headquartered in Amstelveen, Netherlands and employs about 123,320 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Extensive global reach and wide range of services sustaining revenue momentum
  • Revenues spread across industries reducing exposure to business and economic cycle risk
  • Ability to integrate member firms bringing stakeholder credence


  • Susceptibility to litigations over gross negligence in audit practice resulting in brand diminution
  • Client concentration could adversely impact audit fees
  • Lack of transparency perceived to bring clients disassociation



  • KPMG could benefit from growth prospects in emerging markets
  • Early adoption of IFRS standards could spur demand for accounting and auditing services
  • Increasing spending on infrastructure may spur demand for advisory services


  • Easing regulatory restrictions could foster competition
  • Global economic slowdown could affect consulting business
  • Valuation of auction rate securities – could shift the demand away from Big Four
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