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J.P. Morgan Chase & Co. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

J.P. Morgan Chase & Co. 

JP Morgan Chase & Company (JPMC) is a financial services company that provides investment banking, security services, asset management, hedge fund and retail banking services through its subsidiaries. JPMorgan, the company's wholesale business, is one of the world's leading investment banks. JPMorgan is a recognized brand name in the financial services sector. It offers a full range of investment banking products and services in all major capital markets, including advising on corporate strategy and structure, capital raising in equity and debt markets, sophisticated risk management, market-making in cash securities and derivative instruments, and research. JPMorgan maintains a leading position in the number of debt, equity and equity-related transactions undertaken globally. JPMorgan’s strong investment banking operations, are core to JPMC’s global operations, and give the company a platform to drive growth. However, JPMC is threatened by a weak mortgage market that could have an adverse impact on the company's earnings from the sector.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • JPMorgan Chase: a globally leading financial brand name
  • Strong retail distribution network
  • High asset quality
  • Capital strength


  • Subprime exposures
  • Over dependence on the US
  • Increasing DSR and debt pay-back period



  • Global investment banking and brokerage prospects
  • Buoyant asset management market
  • Growth in the US credit card market
  • Growth in the commercial banking industry


  • Weak mortgage market in the US
  • Increased regulatory pressures on interchange rates
  • Consolidation in financial services industry
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