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Intuit Inc (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Intuit Inc

Intuit is a provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. The company primarily operates in the US. It is headquartered in Mountain View, California and employs about 8,200 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong financial performance
  • Increased investments in research and development
  • Growing QuickBooks enterprise solutions customer base

Weaknesses

  • Inability to expand to other geographical markets

External

Opportunities

  • Strategic acquisitions
  • New US tax credit policy
  • Focus on small businesses

Threats

  • Intense competition
  • Dependence on fewer manufacturing and distribution channels
  • Failure to maintain reliable and responsive service levels for electronic tax offerings
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