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ICICI Bank Limited (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

ICICI Bank Limited

ICICI is a diversified financial services company that provides a range of banking and financial services to customers, including retail banking, project and corporate finance, working capital finance, insurance, venture capital and private equity, investment banking, broking, and treasury products and services. The company operates in, India, the UK, Canada and Russia. It is headquartered in Mumbai, India and employs about 40,686 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong domestic market makes ICICI a leading private sector bank in India
  • International expansion of commercial banking increases profitability of ICICI
  • Steady financial performance and relatively higher efficiency generates higher returns for shareholders


  • Overdependence on the domestic Indian market increases business risk for ICICI
  • Credit risk concentration increases the default risk of ICICI
  • Increase in non performing loans reduces the profitability of the company



  • Rural financing and loans to small enterprises could increase the market share and profitability of ICICI
  • Growth in general insurance industry will help increasing the market share of ICICI
  • Lombard General Insurance Company


  • Opening of Indian banking sector in 2009 would cause intense competition
  • Global and domestic economic slow down could affect financial performance of ICICI
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