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Honeywell International (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Honeywell International 

Honeywell is a diversified technology and manufacturing company operating in the aerospace, industrial automation, transportation systems and specialty materials markets. Its diversified business portfolio helps the company against uncertain fluctuation in any segment during a particular period. However, increase in raw material prices could adversely affect the operations of the company and reduce its margins.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Well diversified portfolio
  • Strong growth in revenues and profits
  • Strong technological capabilities

Weaknesses

  • Relatively low employee productivity
  • Modest presence in emerging markets

External

Opportunities

  • Recent acquisitions
  • New contracts and agreements
  • Rising defense spending in the US
  • Increasing popularity of renewable energy

Threats

  • Rising commodity prices
  • Government regulations
  • Economic slowdown in the US and EuroZone
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