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Hartford Financial Services (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Hartford Financial Services 

The Hartford is a diversified holding company that offers insurance and financial services to individuals, corporate, government enterprises and small businesses. The company is one of the leading providers of investment products, individual life, group life and group disability insurance products, and property and casualty insurance products in the US. The life insurance business of the Hartford is both a large writer and seller of individual variable annuities and a top seller of individual variable annuities throughout banks in the US. The company is developing new products for strengthening the other business lines in life operations. A diversified business portfolio offers a competitive advantage with a diversified customer base. However, increasing competition due to the consolidation in the industry remains a cause for concern.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong life insurance operations
  • Diversified business portfolio
  • Asset management operations


  • Legal proceedings
  • Market concentration



  • Acquisitions
  • Buoyant asset management industry
  • Retirement savings market in Japan


  • Exposure to sub-prime mortgages and mortgage backed securities
  • Industry consolidation
  • Losses due to natural catastrophes
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