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Harmony Gold Mining Co Ltd (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Harmony Gold Mining Co Ltd

Harmony Gold Mining Company (Harmony) is involved in the mining, extraction and production of gold. The company conducts its activities primarily in three countries: South Africa, Australia and Papua New Guinea (PNG). The projects in Papua New Guinea of the company include Hidden Valley project at Wafi Golpu, Moa Creek, Kerimenge, Kesiago and Bawaga. The company primarily operates in South Africa, Australia and Papua New Guinea. It is headquartered in Randfontein, South Africa and employs about 45,490 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

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Weaknesses

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External

Opportunities

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Threats

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