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Google Inc. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Google Inc.

Google is one of the leading internet technology and advertising companies in the world. The company specializes in internet search engines and related advertising services. It maintains a large index of web'sites and other online content, which are freely available through its search engine. The company generates revenue primarily by delivering relevant, online advertising. It also offers advertising in news papers, radio and television. The company primarily operates in the US, the UK and other countries. It is headquartered in Mountain View, California and employs about 20,222 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong brand value
  • Robust market position
  • Significant infrastructure base

Weaknesses

  • Lack of product integration

External

Opportunities

  • Steady growth of internet domain names
  • Growing mobile advertising market

Threats

  • Intense competition
  • Foreign exchange risk
  • Economic uncertainties effecting advertising spend
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