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Firstenergy Corp (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Firstenergy Corp

FirstEnergy Corporation (FirstEnergy) is a diversified energy company. It engages in the generation, transmission, and distribution of electricity and energy management; and is also a provider of energy-related services. Its electric utility operating companies comprise the US’ fifth largest investor-owned electric system, serving 4.5 million customers within 36,100 square miles of Ohio, Pennsylvania, and New Jersey. The company is headquartered in Akron, Ohio and employs over 14,500 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong regional operations
  • Strong infrastructure
  • Strong customer mix

Weaknesses

  • Coal-fired generation assets
  • Reliance on cash from subsidiaries
  • Dependence on third parties for transmission and distribution

External

Opportunities

  • Acquisition of natural gas fired generating plant
  • Increasing demand for electricity in the US
  • Growing popularity of renewable energy
  • Rising population in key markets

Threats

  • Consolidation in the North American electricity utility industry
  • Intense competition
  • Compliance to environmental regulations
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