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Fiat SpA (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Fiat SpA

Fiat is principally engaged in the manufacture and distribution of automobiles, agricultural and construction equipment, and commercial vehicles, in addition to components for those products. The group also provides financial services. Fiat primarily operates in Europe and North America. It is headquartered in Turin, Italy and employs approximately 198,348 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Business diversification
  • Strategic acquisition
  • Innovative products

Weaknesses

  • Lack of scale compared to peers
  • Weak performance of business divisions
  • Poor performance of Fiat in major markets

External

Opportunities

  • Growing global truck market
  • Increasing demand for global agricultural machinery and equipment
  • Growing construction industry in India and China

Threats

  • Global recession in 2009
  • Weakening of global automotive industry
  • Competitive pressure
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