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Exelon Corp (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Exelon Corp

Exelon Corporation (Exelon) is one of the largest electric utilities in the US. The company is primarily engaged in the generation, transmission, and distribution of electricity. It is also engaged in natural gas distribution. The company operates through its principal subsidiaries: Exelon Generation Company (Generation), Commonwealth Edison Company (ComEd), and PECO Energy Company (PECO). The company primarily operates in the US. It is headquartered in Chicago, Illinois and employs about 17,800 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Significant nuclear power generation assets
  • Strong retail customer base
  • Extensive transmission and transportation infrastructure

Weaknesses

  • Sluggish revenue growth and fluctuating margins
  • Weak performance of ComEd
  • Dependence on subsidiaries to meet financial obligations

External

Opportunities

  • Growing popularity of renewable energy
  • Increasing demand for electricity in the US
  • Investment in solar energy

Threats

  • Consolidation in the North American electricity utility industry
  • Environmental liabilities
  • Expiry of PPA
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