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Equifax (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”


Equifax is engaged in the provision of information services to businesses, and facilitates them to make decisions about extending credit or service, mitigate fraud, manage portfolio risk, and develops marketing strategies. The company primarily operates in the US. It is headquartered in Atlanta, Georgia and employs about 7,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Diversified business mix helps reduce earnings volatility
  • Consistent industry recognition indicates Equifax’s operational excellence
  • Strong and growing international franchise offsetting slowdown in the US


  • Debt servicing could impact Equifax’s margins
  • Weak presence in certain product segments lowers the chances of cross sell



  • Expansion into adjacent markets likely to add significant incremental revenues
  • Investing in unique data sets likely to increase competitive edge
  • Increasing complexity of managing information likely to help Equifax win a greater share-of-customers-wallet


  • Competition intensifying due to acquisitions and organic growth initiatives of peers
  • Fair and Accurate Credit Transactions Act likely to affect demand and compliance costs
  • Growing popularity of search engines could impact the demand for Equifax’s products
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"Equifax (SWOT Analysis)";