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Electricite de France (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Electricite de France

EDF (Electricite de France) is an integrated energy operator involved in generation, distribution, and transmission of electrical energy. It operates in France, the UK, Germany, Italy, Switzerland, Poland, Hungary, Slovakia, Austria, Spain, Belgium, the US, China, Laos, and Vietnam. EDF provides energy and services to 38.1 million customers. It is headquartered in Paris, France and employs about 156,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong R&D capabilities
  • Nuclear generation assets
  • Vertically integrated operations

Weaknesses

  • Employee unrest
  • Conditions of hydroelectric dams

External

Opportunities

  • Wind power generation
  • Future development of nuclear power
  • Plans to reduce CO2 emissions

Threats

  • Increasing competition and consolidation
  • Slowdown in the European markets
  • Environmental regulations
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