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Duke Energy Corp (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Duke Energy Corp

Duke Energy Corporation (Duke Energy) is an energy company engaged in generation, transmission, and distribution of electricity. It is also engaged in natural gas transportation, distribution, and storage, risk management, and energy marketing. The company primarily operates in the US. The company is headquartered in Charlotte, North Carolina and employs about 17,800 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong market position
  • Extensive generation, transmission, and transportation infrastructure in the US
  • Increasing revenues and operating profits

Weaknesses

  • Concentrated operation
  • Unfavorable generation portfolio

External

Opportunities

  • Increasing demand for electricity in the US
  • Rising population in Ohio
  • Growing popularity of renewable energy

Threats

  • Consolidation in the North American electricity utility industry
  • Compliance to environmental laws and regulations
  • Economic slowdown in the US
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