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Dexia Group (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Dexia Group

Dexia provides financial services to the local public sector, retail and private banking services and investment management and insurance services in various parts of the world. The group primarily operates in Europe and the US. It is headquartered in Brussels, Belgium and employs about 21,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Market leadership
  • Diversified revenue stream
  • Strong financial performance

Weaknesses

  • Weak presence in the retail loans market
  • Geographical concentration

External

Opportunities

  • Acquisition of DenizBank
  • Buoyant asset management market
  • Growing securitization in European markets

Threats

  • High interest rate regime
  • Basel II Accord and Solvency compliance costs
  • Consolidation in the financial services industry
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