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Deutsche Bank AG (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Deutsche Bank AG

Deutsche Bank (DB) is the largest bank in Germany. It is one of the largest financial institutions in Europe with assets of E 2,020 billion. It offers a range of financial services such as asset management, cash management, securities issuance, and trading and conventional banking services. The bank has operations in 76 countries spread across Europe, Americas and the Asia-Pacific. It is headquartered in Frankfurt, Germany and employs 80,456 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong market position in Germany and global financial markets
  • Broad product offerings helping retain large customers with varied needs
  • Strong DB research strengthening wealth management business

Weaknesses

  • Deteriorating expense management affecting profitability
  • Corporate banking and securities operations impacting corporate and investment bank performance
  • Increasing non performing assets impacting asset turnover and profitability

External

Opportunities

  • Acquisitions likely to sustain growth
  • Organic growth initiatives complementing inorganic growth initiatives
  • Buoyant asset management market likely provide upside to fee income

Threats

  • Challenging environment for financial services providers
  • Economic slowdown in Eurozone likely to impact business volume
  • Volatility in the credit market is leading to higher refinance cost
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