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Deere & Co. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Deere & Co.

Deere & Company (Deere) operates thorough subsidiaries and is a manufacturer and distributor of agricultural equipment; construction and forestry equipment; commercial grounds care machines; consumer lawn products; utility vehicles; and related financial services. The company primarily operates in the US. It is headquartered in Moline, Illinois and employs about 56,700 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified product portfolio and balanced revenue streams
  • Strong growth in revenue and profits
  • Strong market position

Weaknesses

  • Weak performance of construction and forestry segment
  • Fluctuating cash from operations

External

Opportunities

  • Growing presence in BRIC countries
  • Recent acquisitions
  • Increasing demand for agricultural equipment

Threats

  • Environmental regulations
  • Economic slowdown in the US
  • Rising labor wages in the US
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