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Cummins Inc. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Cummins Inc.

Cummins is engaged in the manufacturing of diesel and natural gas engines as well as power generation equipment in the world. The company primarily operates in the US. It is headquartered in Columbus, Indiana and employs 39,800 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Leading manufacturer of diesel engines
  • Consistent top line growth
  • Large scale operations
  • Strong R&D capability

Weaknesses

  • Low margins
  • Heavy dependence on few suppliers
  • Unfunded pension obligations

External

Opportunities

  • Opportunities in Asian market
  • Growing demand for diesel engines
  • Growth in air filters and filtration equipment market
  • Tightening of emission standards

Threats

  • Environmental regulations
  • Rising labor wages in the US
  • Forecasted global recession in 2009
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