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Credit Suisse Group (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Credit Suisse Group

Credit Suisse Group (Credit Suisse or 'the group') is a leading Swiss-based provider of financial services. The group primarily operates in the Americas, Europe, Middle East, Africa and Asia-Pacific. It is headquartered in Zurich, Switzerland and employs 47,800 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong franchises in core businesses
  • Sufficient liquidity and strong capital base
  • Merger of private banking operations


  • Weak expense management impacting margins
  • Weak performance in investment banking testing universal banking model
  • Poor publicity impacting brand image



  • Organic growth initiatives likely to maintain profitable growth momentum
  • Establishing centers of excellence to enhance operations
  • Buoyant asset management market likely to be beneficial


  • Challenging environment for financial services providers
  • Global economic slowdown likely to continue its impact on Credit Suisse franchises’ run rate
  • Intensifying competition eroding Credit Suisse’s franchises competitive edge
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