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Credit Agricole (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Credit Agricole

The Credit Agricole Group is made up of 2,570 local banks, 39 regional banks, central body ‘Credit Agricole S.A.’ and their subsidiaries. The group has a three-tier organizational structure, with the local banks grouped into the regional banks which, via SAS Rue La Boétie, own around 54% of the share capital of Credit Agricole S.A., which is listed on Euronext Paris. The group primarily operates in France, rest of Europe, Africa, the Middle East and Latin America. The company is headquartered in Paris, France and employs about 163,126 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Market leadership and distribution network in France
  • Expanding international operations
  • Broad product portfolio


  • US residential mortgage exposure
  • Increasing credit risk and market risk
  • Weakening cost management and risk control



  • Entry into the Japanese market
  • Buoyant asset management market
  • Growing opportunities in investment banking


  • Consolidation and liberalization in France and global financial services industry
  • Volatility of financial markets
  • Acquisition risks
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