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Corning Incorporated (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Corning Incorporated

Corning is one of the leading providers of specialty glass and ceramics. The company is focused on display technologies, telecommunications, environmental technologies and life sciences. The company primarily operates in Asia Pacific and North America. It is headquartered in Corning, New York and employs 24,800 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong industry recognition
  • Diversified product portfolio and balanced revenue streams
  • Focus on R&D
  • Strong growth in revenue and profits

Weaknesses

  • Legal proceedings
  • Dependence on few customers

External

Opportunities

  • Expanding global LCD display market
  • Positive outlook for global integrated telecommunications market
  • Increasing demand for digital technology

Threats

  • Intense competition
  • Environmental regulations
  • Economic slowdown in the US and Europe
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