“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

ConAgra Foods

ConAgra Foods (ConAgra) is one of North America’s leading packaged food companies serving grocery retailers, as well as restaurants and other foodservice establishments. The company’s operation is organized into three businesses: consumer foods, international foods and commercial products, which include its food and ingredients and trading and merchandising segments. It owns consumer brands such as Healthy Choice, Chef Boyardee, Egg Beaters, Hunt's, Marie Callander's and Orville Redenbacher. The company’s international portfolio includes 40 global brands, along with a number of licensed and local brands, offered in 110 countries, including Canada, Mexico, Puerto Rico, much of Latin America, Japan, China and the UK. The company primarily operates in the US. It is headquartered in Omaha, Nebraska and employed about 24,500 people.