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Compuware Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Compuware Corporation

Compuware Corporation (Compuware) provides software products, professional services and application services that improve the performance of information technology organizations. The company primarily operates in the US. It is headquartered in Detroit, Michigan and employs about 6,344 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong customer base
  • Focus on technology development
  • Inorganic growth

Weaknesses

  • Falling revenues from mainframe products
  • High dependence on the US

External

Opportunities

  • Health care spending in the US
  • Growing SaaS market e

Threats

  • Reliance on IBM mainframe products
  • Intense competition
  • Decline in the US automotive manufacturing business
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