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Compagnie de Saint-Gobain S.A. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Compagnie de Saint-Gobain S.A.

Compagnie de Saint-Gobain (Saint-Gobain) is one of the leading companies in the marketing, designing, distributing and manufacturing of building materials such as glass, ceramics, plastics, and cast iron products. The company primarily operates in France and other European countries, North America and Asia. It is headquartered in Courbevoie, France and employed about 209,175 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Leading market position
  • Research and innovation strategy
  • Larger scale of business operation

Weaknesses

  • Fine imposed by European Commission
  • Continuous decline in the North American region revenue

External

Opportunities

  • New business line for renewable energy segment
  • Focus on emerging economics
  • Strategic business acquisition

Threats

  • Impact of global economic slowdown
  • Falling employee benefit plan value
  • Rising raw material and energy cost
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