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Comcast (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Comcast 

Comcast is the one of the largest video, broadband high-speed internet and cable phone service provider in the US. The company is involved in the development, management and functioning of the broadband cable networks. The company’s strong market position in the US cable and internet markets enhances the brand image of the company. However, regulatory changes by federal, state and local government could affect its future growth opportunities.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Leading market position
  • Strong programming division
  • Increasing revenues

Weaknesses

  • Increasing programming expenses

External

Opportunities

  • Commercial business services to SMBs
  • Network upgradations
  • Growing digital cable and internet access market

Threats

  • Regulatory changes
  • Intense competition
  • Technological changes
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