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Clear Channel Communications (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Clear Channel Communications

Clear Channel Communications (Clear Channel) is a media company. The company has presence in radio broadcasting and outdoor advertising. The company also holds equity interest in radio channels located across Australia, New Zealand and Mexico. The company has agreed to be taken over by a private equity group, CC Media Holdings, led by Thomas H. Lee Partners and Bain Capital. The company primarily operates in the US. It is headquartered in San Antonio, Texas and employs about 29,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong American outdoor advertising business
  • Superior operational capabilities
  • Robust revenue growth

Weaknesses

  • Significant debt
  • Lack of scale

External

Opportunities

  • Online radio growth
  • Growing HD radio
  • Growth in outdoor advertising industry

Threats

  • Intense Competition
  • New technologies
  • Regulations on outdoor advertising
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